The most important aim for Tailor Empowerment (TE) is to have a deep and real impact on the participants´ lives and their environment. But how to quantify a quality benchmark? Impact Measurement surveys are the most reliable method for gathering data.
To understand Impact Measurement we have to define all the stakeholders impacted by our program. For TE we have defined 3 groups, and how we expect them to benefit directly or indirectly from the Tailor Empowerment program:
The NGO partner
The participant receives marketable work skills, which allow her/him to earn a sustainable income. With a sustainable income the family is able to move out of the transition home into a suitable accommodation and overall improve their living situation.
The improved living situation will benefit the children in their development. They have a better environment in which to learn and prepare for school. A reduction in visible poverty also improves their peer group acceptance and reduces stress.
Our NGO partners are likely to achieve a greater visibility towards larger corporate sponsors through the promotional activities of Tailor Empowerment and our partner The Tailor Network. The increased visibility should allow our partners to increase their corporate partnership volume.
To measure whether we achieve the targeted impact we look at these Key Performance Indicators (KPI):
Job situation after
School grades of the participants' children
Volume of corporate sponsorships for
Right now 100% of our prospective participants are living in an NGO-run family transition home. We are now conducting surveys amongst the inhabitants who have expressed interest in the course. We can currently document 3 of the four KPIs. One is their self-evaluation of their living situation, their current job situation and their monthly income, and their childrens´ school grades. Those are relatively easy to measure and objective KPIs, which will give us a general insight into the changes in our participants lives. The number and volume of corporate sponsorship is an easy way to measure if our Theory of Change is on track.
After the Status 0 survey is established, the status quo surveys are conducted every 3 months. The Status 0 survey will enable us to set benchmarks for what our aims will be within the next 2 years. But besides our core KPIs we want to gain a more detailed insight into how TE is impacting the participants´ lives overall, how stakeholders are affected and enabled to do for themselves, keeping in mind not only the NGO´s clients but also the NGO itself as important stakeholder.
We are projecting the following student participation:
6 course participants in 2019 (Hungary)
18 participants in 2020 (Hungary)
36 participants in 2021 (12 in Switzerland / 12 in Germany and Austria / 12 Hungary)
When taking into consideration the challenges that families in transition homes usually face (they can stay a maximum of 1.5 years in Hungary), and the long waiting period for social housing (Hungary), we hope to have a measurable improvement in the housing situation amongst our participants from Hungary by Q1 2020. By moving families out of social housing as fast as possible, and into more meaningful income, means they can secure housing independently, and this space opens up for other families in need.
Though our wish is for all participants to become self sufficient, we realize that this is is not always the case. Out of 6 participants, we estimate 3-4 will be successful and be able to move into independent housing by the end of 2020. However if 1 of our participants actually gets to this point, we will rate it as success. The KPI of self-sufficiency in housing will be measurable over time, and does not necessarily mean physically living independently. It can also be measured in saving money to put toward future accommodation.
In Germany, where we plan to initiate the second course (after Hungary), most of our participants will not live in state or NGO-run facilities but in social housing (their rent provided by the government). The KPI of self-sufficient housing should be fulfilled right after the successful participation in the TE course, as as soon as our participants start working for TheTailorNetwork they should be enabled to pay for their rent themselves.
Improvements in childrens' grades
The first measurable positive effects (of participants' childrens' grades in Hungary) are expected by the end of the next school year, summer 2020. The actual benchmark of how much the grades will increase can not be forecasted at this point, till the Status 0 survey has not been finished.
Income / Job opportunities
The KPI of the participants´ financial situation should also show a noticeable increase right after the end of the course. This goes for all participants, in Hungary and Germany alike. The increase should be measurable amongst all successful participants, by 2020 we should have 18, by 2021 36 successful participants with increased income.
The same goes for the volume of corporate sponsorship. We´re setting up now the Status 0 to be able to have reliable benchmarks. Although a first positive impact can already be reported. Even just in the phase of setting up the first course our NGO partner SZERA was able to establish a cooperation beyond TE with one of our corporate partners. We aim for doubling the volume of corporate sponsorship by the end of 2020, increasing it with another 10% by the end of 2021.